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By Food and Agriculture Organization of the United Nations

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Book Id: WPLBN0000119194
Format Type: PDF eBook
File Size: 0.4 MB
Reproduction Date: Available via World Wide Web.
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Title: Marketing  
Author: Food and Agriculture Organization of the United Nations
Language: English
Subject: United Nations., Food and Agriculture Organization of the United Nations. FAO agriculture series, Agriculture
Collections: United Nations Food and Agriculture Organization Collection
Publication Date:
Publisher: Food and Agriculture Organization of the United Nations; Digitizer: Fao


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Agriculture Organization Of The United Nations, F. A. (n.d.). Marketing. Retrieved from

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Excerpt: SESSION 1: What is marketing? ... Marketing is the most critical aspect determining business success ... Start by asking participants what they understand by marketing. Write key words in their replies on the board or on a flip chart. End by telling them the definition in the handout ... Divide the participants into groups of four or five people each. Ask each group to discuss the strengths and weaknesses of the marketing strategies in the three case studies in the handout, assigning one study to each group ... Hold a plenary of the groups to discuss and consolidate the lessons ... After the discussion on the case studies in the larger group of participants, ensure that the following points emerge: What do you understand by marketing? Some responses ...


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