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Journal of Consumer Research : 2011 April No. 6, Vol. 37

By Luce, Mary, Frances

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Book Id: WPLBN0003462981
Format Type: PDFeBook:
File Size: 3 MB
Reproduction Date: 2015

Title: Journal of Consumer Research : 2011 April No. 6, Vol. 37  
Author: Luce, Mary, Frances
Volume: Vol.19
Language: English
Subject: Economics, Anthropology, Sociology
Collections: Periodicals: Journal and Magazine Collection, Journal of Consumer Research
Historic
Publication Date:
1890
Publisher: The University of Chicago Press

Citation

APA MLA Chicago

Mcgill, A. (1890). Journal of Consumer Research : 2011 April No. 6, Vol. 37. Retrieved from http://hawaiilibrary.net/


Description
Description : Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).

 

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